New York, NY, August 15, 2012 – Kids can get ready to snort, giggle and play with the most charming little piggy on the block!

Entertainment One Family announced today the launch of an all-new line of Peppa Pig toys based on the hit animated television series, Peppa Pig.  Manufactured by Fisher-Price, the leading brand of infant and preschool toys in the world, the new playsets, play figures and plush dolls will be available exclusively in Toys "R"Us stores nationwide beginning this August.

For the first time in the U.S., families can bring the magic of Peppa’s world home with an assortment of toys that allows children to create their very own playtime adventures with Peppa Pig. Sound effects, surprise features and signature graphics perfectly capture the unique charm of the television show, providing children with a multidimensional play experience and endless hours of fun!

"The charm and fun-loving disposition of the Peppa Pig character has captured the hearts of parents and children everywhere," said Joan Grasso, Vice President, Licensing North America, Entertainment One Family. "We are thrilled to partner with Fisher-Price and Toys "R" Us to launch the new line of Peppa Pig toys and are confident that fans will enjoy bringing the television series to life in this new and exciting way.

The new toys are designed for children age 3 and up. The following is an overview of the new items:

PEPPA PIG PLAYSETS

Peek 'n Surprise™ Playhouse

Come over to Peppa’s house for a playdate full of sweet surprises.  This portable, four-room playhouse opens to reveal a home filled with fun transforming furniture – switch the sink from messy to clean, fill the tub for a bubble bath, set the family table for dinner time and much more! The playhouse includes over 15 play pieces and folds closed for easy clean up. Peppa and George figures are included for playtime fun.

Peppa's Schoolhouse/Treehouse Assortment

Peppa learns her ABCs and 123s with the Schoolhouse playset, which includes Peppa and her school teacher Madam Gazelle. Peek ‘n surprise playset pieces make school fun with an easel that flips to reveal an art project and a desk that switches from playtime to snack time—just like preschool! The Peppa's Treehouse playset includes figures of Peppa and her friend Emily Elephant and features a purple swing and peek 'n surprise playset pieces. Flip the red wagon to fill it with cheerful flowers and switch the mat from a picnic to hopscotch.

Picnic Adventure Car

Join Peppa on a picnic adventure in her shiny red car that plays fun phrases, snorting sounds and a delightful melody.  The playset includes a Peppa figure, checkered blanket and a peek ‘n surprise picnic basket that flips open to show Peppa’s yummy lunch.  Includes two AA batteries.

Sip 'n Oink™ Tea Set

Enjoy tea time with Peppa Pig.  The sweet tea set includes everything you need for a terrific tea party: a tea pot shaped just like Peppa's house and two pretty pink cups, saucers and spoons. Lift your tea cup for a fun surprise - a little piggy snout on the cup’s bottom lets you look just like Peppa when you sip your tea!

PEPPA & FRIENDS PLAY FIGURES

Peppa & Family

Enjoy adventures with Peppa and her family: Mummy Pig, Daddy Pig and Brother George. Figures are compatible for playtime with Peppa's Playhouse, Peppa's Schoolhouse and Peppa's Treehouse.

Peppa & Friends Figure Packs

Take a ride with Peppa and her friend Suzy Sheep with Bicycling Together. The figures wear helmets and come with a bicycle built for two and a peek ‘n surprise bicycle basket that flips and reveals fresh flowers. With Painting Together, Peppa and her friend Danny Dog are painting a masterpiece! The figures come with a peek ‘n surprise art easel that turns over to show a colorful painting. Peppa and George love sweets in Ice Cream Time. The figures come with an ice cream cart that flips open to show treats inside. Peppa sports a frilly yellow apron and ice cream scooper and George rocks a fun dinosaur t-shirt. And, celebrate with Peppa Pig and her friend Candy Cat with Birthday Party. The figures come with a party table that reveals fun surprises like birthday gifts and tasty treats. All figures are compatible for playtime with Peppa’s Playhouse, Peppa’s Schoolhouse and Peppa’s Treehouse.

PEPPA & FRIENDS PLUSH

Hug 'n Oink™ Peppa

Peppa just loves to be hugged! Give this plush Peppa Pig doll a big squeeze and she'll giggle, talk and snort. Keep hugging her to hear more laughter, snorting and a charming melody. Includes 3 AA batteries.

Peppa & Friends Assorted Plush Dolls

These loveable little friends are so cute and cuddly, kids will want to collect them all! Plush dolls are available in Peppa, George, Muddy Puddles Peppa in her signature raincoat and Ballerina Peppa in a prima ballerina outfit and crown.  Each sold separately.

Airing on Nick Jr., Peppa Pig follows the adventures of Peppa, a loveable, exuberant little piggy who lives with her brother George, Mummy Pig and Daddy Pig.   Peppa's favorite things include playing games, dressing up, days out and jumping in muddy puddles. All episodes are wholesome entertainment for the entire family; Peppa's adventures always end happily with loud snorts of laughter!

For more information about Peppa Pig, please visit www.peppapig.com or Facebook at Facebook/OfficialPeppaPigUS.