LONDON:  14th September, 2015 - Entertainment One Licensing (eOne) today shares details of its Peppa Pig Halloween seasonal retail and broadcast activity. To coincide with the broadcast debut of the brand new ‘Pumpkin Party’ episode, eOne has collaborated with selected partners to develop a new Halloween themed collection of Peppa apparel, publishing and home entertainment products poised to launch at retail this October.
The show’s award-winning animation studio, Astley Baker Davies, has produced the first Peppa Pig Halloween special episode, which is scheduled to premiere on Nick Jr. from 26th October 2015. In the brand new episode entitled ‘Pumpkin Party’ Daddy Pig is throwing a special Halloween party. Everyone is invited, and they are all coming dressed in scary costumes. Peppa is a witch, George is a dinosaur, Rebecca Rabbit is a carrot...gone bad.
To support the broadcast special, eOne is working with its licensing partners to develop a special Halloween product collection for mass-market retail. In the apparel category, Blues Clothing has developed an extensive line of Halloween themed daywear for Tesco, Sainsburys and Morrisons and Misirli will launch a pyjama set exclusively at Tesco. Cooneen will debut a line of kids’ pyjamas at Sainsburys and Roy Lowe is on board for a range of Halloween themed socks.
In the publishing category, Penguin will launch a story book ‘Peppa’s Pumpkin Party’ and a Peppa Halloween sticker activity book while the brand’s magazine partner, Redan will produce a special Halloween themed issue of Fun to Learn Peppa Pig magazine on 15th October. eOne will also release a Peppa Pig ‘Pumpkin Party’ DVD on 6th October which includes the brand new Halloween episode.
To support the launch of the new Halloween product lines, eOne will be supporting with Halloween branded marketing on the official Peppa Pig website and will also hosting a series of arts and crafts activities at London’s Westfield Shopping Centres.
Hannah Mungo, Head of UK Licensing at Entertainment One says, “Our seasonal Peppa Pig ranges perform consistently well at retail and the launch of the new Halloween episode makes this the perfect time to introduce Peppa merchandise to the Halloween season. We’ve secured a strong line up of retail partners for these new products and we look forward to seeing them at retail this Autumn.”
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About Entertainment One
 Entertainment One Ltd. (LSE:ETO) is a leading international entertainment company that specializes in the acquisition, production and distribution of film and television content.  The company’s comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Spain, Benelux, France, Germany, Scandinavia, Australia, New Zealand, South Africa and South Korea.  Through established Film and Television divisions, the company provides extensive expertise in film distribution, television and music production, family programming, merchandising and licensing, and digital content. Its current rights library is exploited across all media formats and includes more than 40,000 film and television titles, 4,500 hours of television programming and 45,000 music tracks.
About Astley Baker Davies
Astley Baker Davies Ltd is the London based animation studio of Neville Astley, Mark Baker and Phil Davies; the Creators, Directors and Producers of Peppa Pig and Ben and Holy’s Little Kingdom. The studio has produced two series of Ben and Holly’s Little Kingdom, and six series of their hit children’s show Peppa Pig. To date Peppa Pig has been sold to over 180 territories around the world, winning BAFTA’s in 2005, 2011 and 2012, the series also won Best Pre-School Animation prize at the British Animation awards in 2006, won the top TV Crystal award at Annecy, picked up 3 awards at Cartoons on the bay including 2 Pulcinella awards and has been nominated a total of 14 times for children’s BAFTA’s.