Expansive New Range of Consumer Products Across Multiple Categories Set to Debut in the U.S. Beginning Fall 2016
 
New York, NY, September 27, 2016Entertainment One (eOne) is expanding its consumer products offerings for its newest hit series, PJ Masks, which airs on Disney Channel and Disney Junior the Channel in the U.S. Among the many new licensees developing product to bring out the inner “hero” in young fans is Happy Threads as apparel partner. Happy Threads joins Just Play and Simon & Schuster Children’s Publishing as master toy and publishing licensees, respectively, for the popular brand. The new PJ Masks products will make their U.S. retail debut beginning this fall.
 
PJ Masks has been a huge hit with kids and families throughout the country and we’re very excited to expand our merchandise program with such a wide range of offerings across multiple categories,” said Joan Grasso, VP Licensing – North America, eOne Family. “Our newest partners will create a host of imaginative products that will enable PJ Masks fans to fully immerse themselves in all the fun and adventure of the action-packed series.”
 
Happy Threads will develop a full range of fashions featuring the trio of pajama-sporting preschool superheroes – Catboy, Gekko and Owlette. Other newly-named soft lines licensees for PJ Masks include:
 
  • Accessory Innovations  (backpacks, lunch totes, wallets and assorted bags)
  • AME (sleepwear)
  • Disguise (Halloween costumes and holiday-themed accessories)
 
In addition, eOne also has secured new partners for arts & crafts, party goods, and more, including:
 
  • Crayola (coloring and activity products)
  • Skyhigh International (back-to-school stationery sets, writing and activity sets)
  • Phoenix International (electronic sound books)
  • Amscan (party goods, paper and plastic tableware and decorations)
  • Cra-Z-Art (arts & crafts activity sets and accessories)
 
PJ Masks became an instant hit with TV viewers nationwide upon its U.S. premiere in September 2015, winning over young audiences and their families from the very first episode, which attracted 1.6 million unique viewers across its Disney Channel and Disney Junior the Channel premieres. The initial episode of the series delivered an average audience share of 29% among children ages 2-5, and secured a top five slot for preschool programming during its first week on air. Year to date, over 50% of all adults 18-49 watch PJ Masks with kids ages 2-8. On average each quarter, PJ Masks reaches more than 40 million total viewers across the U.S., including nearly 12 million kids ages 2-5 and more than 16 million adults ages 18-49.* Year to date PJ Masks ranks among the Top 10 preschool series in total viewers (1.6 million) among kids ages 2-5.
 
Produced by eOne and Frog Box, in collaboration with the award-winning French animation studio TeamTO, along with Disney Junior and France 5, PJ Masks is based on French author Romuald Racioppo’s popular picture book series “Les Pyjamasques.” By day, 6-year-olds Connor, Amaya and Greg go to school like kids everywhere. But when they put on their pajamas and activate their animal amulets, the crime-fighters magically transform into their dynamic superhero alter egos and become the PJ Masks: Catboy, super-fast and agile; Gekko, super strong and able to scale walls; and Owlette, with the power to fly and see great distances. In each episode, the three heroes embark on exciting adventures and work together to solve mysteries and learn valuable lessons along the way.
 
About Entertainment One
Entertainment One Ltd. (LSE:ETO) is a global independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company’s diversified expertise spans across film, television and music production and sales, family programming, merchandising and licensing, and digital content. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.

Entertainment One’s robust network includes film and television studio The Mark Gordon Company; content creation venture Amblin Partners with Steven Spielberg, DreamWorks Studios, Participant Media, and Reliance Entertainment; leading feature film production and global sales company Sierra Pictures; unscripted television production companies Renegade 83, Paperny Entertainment and Force Four Entertainment; world-class music labels Dualtone Music Group and Last Gang; and award-winning digital agency Secret Location.
 
The Company’s rights library is exploited across all media formats and includes more than 100,000 hours of film and television content and approximately 40,000 music tracks.
 
*Source: Disney Junior
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