Launched on Mexico’s Channel 5* in November 2013, eOne’s award-winning TV show has become a firm favourite with preschool audiences, reaching a rating of 2.4 points. Peppa Pig consistently achieves strong audience figures and is now one of the top three rated shows in the country.
The Peppa Pig licensing programme has also seen similarly positive results since its launch in 2014. Managed by Televisa Consumer Products, the consumer products programme now boasts 50 licensees across 16 categories and has seen tremendous retail sales including:
  • Over half a million toys sold within the first four months of launch
o  The Bandai toy range has seen consistent sell through at retail and has grown from 12 SKUs at launch in September 2014 to 36 SKUs available by Spring 2016
  • Over 100,000 Peppa Pig books sold by Random House since launch
  •  Panini has sold over 900,000 sticker packs since the sticker album’s release in September 2014
  • Over 150,000 Famosa plush sold to date
  • Over 90,000 back packs sold by Photopack since launch
  • The Peppa Pig live stage show produced by Fiery Light and Tycoon has been seen by more than 100,000 people across 30 cities in Mexico and on the back of this success a new stage show is planned to tour in 2016
  • Peppa is outselling all other licensed brands in the Avon catalogue following a strong launch for its first toiletries line
                                                                   
In addition to the success at retail, the brand is also gaining wider recognition within the licensing industry in Mexico. In October 2015 Peppa Pig won the coveted Best Preschool Brand of 2015 Award in the prestigious PROMARCA Awards. These are hosted by leading organisation PROMARCA to honour achievement in licensing.
 
“A groundswell of popularity for Peppa Pig has clearly been building since episodes debuted in Mexico just over a year ago’, says Ami Dieckman Head of International Licensing at Entertainment One. ‘We are very excited that the brand has taken off so quickly and our priority now will be to build on this initial success with strategic partnerships to ensure future growth.”
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For press enquiries please contact:
Diana Veysey/Charlotte Newcombe
Email: Diana@licensetopr.co.uk /Charlotte@licensetopr.co.uk Tel: 020 7637 4660
 
About Entertainment One
Entertainment One Ltd. (LSE:ETO) is a leading international entertainment company that specializes in the acquisition, production and distribution of film and television content.  The company’s comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Spain, Benelux, France, Germany, Scandinavia, Australia, New Zealand and South Africa.  Through established Film and Television divisions, the company provides extensive expertise in film distribution, television and music production, family programming, merchandising and licensing, and digital content. Its current rights library is exploited across all media formats and includes more than 40,000 film and television titles, 4,500 hours of television programming and 45,000 music tracks